Some Favorites
Other Memorable Book Projects
These titles include bestselling and widely referenced works by leading thinkers in management, strategy, innovation and economics.
Built To Last by Jim Collins and Jerry Porras
The Leadership Engine by Noel Tichy
The Dilbert Principle by Scott Adams
High Tech Start Up by John Nesheim
Customer Centered Selling by Rob Jolles
Microsoft Secrets by Michael Cusumano
A visual selection of book covers representing projects I am especially proud of. These titles reflect the depth of my work across leadership, innovation, management and business strategy.
Book Projects
For decades, I have worked on the publicity and market positioning of influential business and nonfiction books. The projects below reflect a long-standing focus on helping authors and ideas reach professional, executive, and entrepreneurial audiences through credible visibility and sustained thought leadership.
Common Threads Across Projects
Across these projects, my work has consistently focused on:
• Business and nonfiction book publicity
• Market positioning for authors and ideas
• Translating complex concepts for executive audiences
• Supporting credibility beyond the book launch cycle
The goal is always long-term visibility and influence, not short-term hype.
For examples of recent book publicity projects and to learn how I support business authors through focused, professional publicity campaigns, please visit the Book Publicity page.
Reinventing Corporations by Frederic Laloux
Entrepreneur Journeys by Sramana Mitra
The Corporate Dominatrix: Six Roles to Play to Get Your Way at Work by Lisa Robyn
Strategy Safari by Henry Mintzberg
The Hundredth Window by Charles Jennings and Lori Fema (TRUSTe cofounders)
CodeNotes by Gregory Brill
Discovering the Soul of Service by Leonard Berry
Customers For Keeps by Lois Geller
The Self-Managing Organization by Roland Purser
The Caterpillar Doesn’t Know by Kenneth Hey and Peter Moore
Winning The Global Game by Jeffrey Rosensweig
Strategic Thinking and the New Science by Irene Sanders
Created Unequal: The Crisis in American Pay by James Galbraith
Creating the Digital Future: The Secrets of Consistent Innovation at Intel by Albert Yu
The Real Estate Game by William Poorvu and Jeffrey Cruikshank
The Technology Machine by Patricia Moody and Richard Morley
Driving Customer Equity by Roland Rust
Trusted Partners by Jordan Lewis
The Customer Marketing Method by Adam Curry and Jay Curry
Low Risk, High Reward: Starting and Growing Your Own Business with Minimal Risk by Bob Reiss
The Creative Priority: Driving Innovative Business in the Real World by Jerry Hirshberg
The Gorilla Game: An Investor's Guide to Picking Winners in High Tech by Geoffrey Moore
On the Firing Line: My 500 Days at Apple by Gil Amelio
The Dilbert Future: Thriving on Business Stupidity in the 21st Century by Scott Adams
American Express Tax Guide by American Express Tax & Business Services Inc.
The Spirit to Serve: Marriott's Way by J. Willard Marriott
Beyond Reengineering by Michael Hammer
Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith, Ann S. Clurman
Intellectual Capital by Leif Edvinsson and Michael S. Malone
Turned On: Eight Vital Insights to Energize Your People, Customers, and Profits by Roger J. Dow
Serpent on the Rock by Kurt Eichenwald
Focus: The Future of Your Company Depends on It by Al Ries
The Five-Hundred-Year Delta by Jim Taylor, Watts Wacker, Howard B. Means
The Agency: William Morris and the Hidden History of Show Business by Frank Rose
Hidden Order: The Economics of Everyday Life by David D. Friedman
Reengineering Management by James Champy
An Eye For Winners by Lillian Vernon
The Dilbert Principle by Scott Adams
Dogbert’s Management Handbook by Scott Adams
The Death of Competition by James F. Moore
Cracking the Corporate Closet by Daniel Baker; Sean O'Brien Strub; Bill Henning
Secret Formula: How Brilliant Marketing & Salesmanship Made Coca-Cola by Frederick Allen
Open-Book Management by John Case
Inside the Tornado by Geoffrey Moore
The HP Way: How Bill Hewlett and I Built Our Company by David Packard
The New Money Masters by John Train
The Control Theory Manager By William Glasser
The 22 Immutable Laws of Marketing by Jack Trout and Al Ries
The Secrets of a Corporate Headhunter by John Wareham
The Wisdom of Teams by Jon Katzenbach and Douglas Smith
The Negotiating Game by Chester L. Karrass
Paradigms: The Business of Discovering the Future by Joel Arthur Barker
Reengineering the Corporation by Michael Hammer & James Champy
Marketing Revolution by Kevin J. Clancy and Robert S. Shulman
Sharkproof - Get The Job You Want . . . In Today's Frenzied Job Market by Harvey B. Mackay
Technotrends by Daniel Burrus
Post Capitalist Society by Peter Drucker
Small Decencies: Reflections and Meditations on Being Human at Work by John Cowan
Selected Business Book Projects
Book Categories
• Entrepreneurship and Startups
• Career and Workplace
• Technology and Innovation
• Corporate Management and Leadership
• Marketing and Sales
• Personal Finance Investing and Economics